(Paid Ads & Web Analytics)
Scale Your Business with Expert Google Ads Management
✓ 8+ years of hands-on Google Ads experience with B2B & B2C lead gen & e-commerce campaigns.
✓ Tired of dealing with agency middlemen? I'm always just a quick phone call away!
✓ Transparent reporting with full account ownership and access for my clients.
✓ Simple flat-rate management fee on a rolling 30-day contract.
£4.8m+
E-commerce Sales 2024
15,000+
Leads Generated 2024
Trusted by Leading UK Brands & Agencies
Pricing
Full monthly Google Ads account management from only £399pm. See below.
Fee Calculator
Client Testimonials
"In 2021 we were getting roughly 30 leads per month at around £25 per lead. Fast forward to today and we're now achieving 350 - 400 leads per month consistently at an even lower CPA of ~£20!"
Head of Marketing, FCT
Read the full review on Google
"... Anthony was successful during this time in increasing our avg. monthly sales generated via Google Ads by approximately +283% while maintaining a healthy ROAS..."
CEO, Kanturo
Read the full review on LinkedIn
"Anthony went above & beyond managing our Google Ads - assisting with landing page optimisation, server-side and offline conversion tracking & new CRM analytics. His ability to optimise beyond ads and see the full customer journey exceeded our expectations."
CEO, Design Cloud
Read the full review on LinkedInMy Google Ads Services
Whether you're just starting out or already running ads, I provide
tailored services which facilitate data-driven growth and maximise your return on ad spend. See below.
Account Audits
For existing Google Ads accounts, I conduct a comprehensive analysis with detailed recommendations for all of your campaigns.
- ✓ Enhance performance
- ✓ Eliminate wasted spend
- ✓ Identify new opportunities
Conversion
& Event Tracking
Advanced conversion & event tracking implementation across Google Ads, GA4 & Google Tag Manager for lead generation & e-commerce.
- ✓ Incl. Enhanced Conversions
- ✓ Offline Conversion Tracking (OCT)
- ✓ Server-side tracking
Keyword Research & Ad Creation
In-depth keyword research on your products, services & target auidience.
- ✓ Considered keyword match type selection
- ✓ Ad copy tailored specifically to real-time user search behaviour
- ✓ Next-level negative keyword management
Campaign & Bidding Strategy Optimisation
Picking the right campaign type & bidding strategy is vital for success & there is no one-size-fits-all approach.
- ✓ The right campaign type at the right time
- ✓ Bidding strategies tailored specifically to your goals & budget
- ✓ Short-term wins paired with a long-term strategy for growth & scale
Google Shopping & Merchant Centre
Setup & ongoing optimisation of your Shopping campaigns, merchant centre and product feeds.
- ✓ Integrated with any website platform
- ✓ Ensure maximum click-through-rate
- ✓ Minimise wasted ad spend
Landing Pages
& Custom-Built Forms
I provide tried & proven landing page wireframes & contact forms to maximise your conversion rates.
- ✓ Achieve record conversion rates
- ✓ Clear call-to-actions
- ✓ Lower acquisition costs
Case Studies
Client Since
March 2025
Industry
Consulting
Highlights
Consistently generating over £200k worth of Sales Qualified Leads (SQLs) per month from only £2,000 in ad spend - delivering a potential ROAS of 88x+. Conversion rate has improved drastically from 4% to 7%+.
Client Since
August 2021
Industry
Many
Highlights
Supporting one of the UK's top marketing agencies, managing 4 top-spending e-commerce accounts across a diverse range of sectors. Over £4.8m in annual online sales generated solely via Google Ads.
Client Since
January 2024
Industry
SaaS
Highlights
A massive 77% increase in Google Ads conversions achieved in 2024. This was achieved alongside a 30% decrease in the accounts overall CPA - all whilst optimised during a disruptive new site launch.
Case Studies
Client Since
March 2025
Industry
Consulting
Highlights
Consistently generating over £200k worth of Sales Qualified Leads (SQLs) per month from only £2,000 in ad spend - delivering a potential ROAS of 88x+. Conversion rate has improved drastically from 4% to 7%+.
Client Since
January 2024
Industry
SaaS
Highlights
A massive 77% increase in Google Ads conversions achieved in 2024. This was achieved alongside a 30% decrease in the accounts overall CPA - all whilst optimised during a disruptive new site launch.
Client Since
August 2021
Industry
Many
Highlights
Supporting one of the UK's top marketing agencies, managing 4 top-spending e-commerce accounts across a diverse range of sectors. Over £4.8m in annual online sales generated solely via Google Ads.
FAQs
I am 100% UK-based but I have clients operating both nationally and internationally.
Yes! I hold certifications in: Google Ads Search, Google Ads Display, Google Ads Video, Shopping Ads & more...
For those already running Google Ads, I focus on quick wins in the first month while building a foundation for long-term sustainable account growth.
While every business is different, most clients start seeing initial improvements within 0 - 60 days of account refinement.
Google Ads is not a "set and forget" platform - it requires continuous monitoring, testing, and optimisation.
While every business is different, most new Google Ads accounts should see conversions within the first 30 days of campaign launch.
However, significant improvements and optimisation typically occur after 6-8 weeks once we have sufficient data to make informed decisions.
Google Ads is not a "set and forget" platform - it requires continuous monitoring, testing, and refinement. I focus on quick wins in the first month while building a foundation for long-term sustainable growth.
In my 8+ years as a Google Ads specialist, I've worked across a wide range of B2C & B2B industries including automotive, education, energy, food & beverage, healthcare, hospitality, health & wellbeing, insurance, fashion, finance, manufacturing, pharma, software, tourism... honestly too many to list!
My approach is industry-agnostic because successful Google Ads campaigns are built on solid fundamentals: proper tracking, solid campaign structures, targeted keywords, compelling ad copy, optimised landing pages, UX and more. What matters most is understanding your unique business goals, target audience, and competitive landscape - regardless of your industry.
Some of my clients are hands on and like to keep in regular contact throughout the week whilst others prefer a monthly check-in with some bi-weekly email comms. I work around my client's needs.
Outside of comms, my time would be spent on initial campaign setup and ongoing optimisation, keyword research and management, ad copy creation and split testing, bid management and budget optimisation, conversion tracking setup, monthly performance reports, landing page recommendations and ongoing account monitoring.
My clients also have direct access to me via phone, email and WhatsApp - no account managers or middlemen like in agencies. I believe in complete transparency, so my clients have full access (and ownership) to their Google Ads account at all times.
If you decide I'm a good fit for your business after meeting, I'll need access to your Google Ads account (or help you to create one), Google Analytics 4 and Google Tag Manager (GTM).
Depending on your website setup, there may be more access required - but we can discuss this at the time.
Ready to Scale Your Business
with Google Ads?
Let's discuss how I can help unlock your account's full potential.
Contact me via any of the below methods & I'll get back to you within 24 hours!